One of the initiatives for the BlackBerry 10 launch (I started working there in May, as you’ll recall) was bringing on board three celebrity ambassadors to do various things with their crafts, involving a Z10 phone. While I am interested to see what Alicia Keys and Robert Rodriguez do, they are not my primary interest. However, my love of Neil Gaiman and his works is well known.
That love increased exponentially when he announced his project, A Calendar of Tales. He asked 12 questions on Twitter, one relating to each month of the year, and then wrote stories based on 12 selected tweeted responses. Alas, none of my responses were selected, but he did retweet my January response, which pretty much gave me an all-day nerdgasm.
That was part one, and the stories were published yesterday. Download the PDF for your reading pleasure.
The next part is art. Those who’ve been participating via Twitter, or anyone who reads the Tales, really, is invited to make art relating to one or some or all of the stories. Medium is up to you. Then 12 pieces — one per month — will be selected, and A Thing will be made. A calendar, a book… something.
Can’t wait. Gotta say, this has been cool enough and community-creating enough to suspend my cynicism about (anyone’s) corporate marketing… for a bit.