Walk through supermarket. Notice sign. Stop dead. Look again. Read very carefully. Start giggling uncontrollably. Quickly remove camera from purse and snap photo, because this is what digital cameras small enough to carry around in your purse were invented for.

Seriously, the hell??? Is it “naval beef” manufactured by idiots? (I presume it’s just salt-cured, which is an old naval tradition from back before they had, y’know, fridges.) This is my theory, anyway, particularly given that Sobey’s is a maritimes-based company, and jigs dinner is a common holiday feast among Newfie kind, and features salt beef.

beef navels

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